Ruby Tuesday
November 13th, 2007 | by 1stlook |
Today I found on Brand New that Ruby Tuesday decided to create a fresh visual identity for the well known international restaurant chain.
The idea was to create a healthier and higher quality casual dining experience and has been applied across the board to menus, take-out bags, cups, napkins, uniforms, signage, architecture, advertising, website and even a race car, according to DJ Stout, the creator of the new identity. In my opinion, the old logo had a much stronger personality than the new one.
At Pentagram Blog you can find some other pictures representing the identity for takeout and catering.
I have to say I have a problem with the green used on the identity for takeout. The green color was used to point out the idea of freshness but it’s way too green.
Sources:
Brand New
New at pentagram