Fresh logo for Triumph
April 10th, 2008 | by 1stlook |
Europe’s largest manufacturer of women’s underwear had decided to renew his visual identity.
I’m trying to understand why powerful brands are destroying their visual identity just for the sake of refreshing their image a little bit.
For example this new logotype of Triumph uses an ugly typo. When I’m writing this post I’m looking at the image attached and I’m disliking this logo more and more. The letter “P” has something that annoys me. Probably the rounded corner used in the left-side of the letter. Uhhh….
I say “NO” to ugly and inappropriate typo.
Found at: adivlasceanu.wordpress.com