Archive for the ‘Branding’ Category

Discovery gets a new look

Tuesday, April 8th, 2008

This new logotype looks fine for me, especially the typo. I like it pretty much. I have one problem with the logo: The earth globe placed in the front of the letter "D". You can read more about it at Brand New

What the hell is this??

Wednesday, February 6th, 2008



Ruby Tuesday

Tuesday, November 13th, 2007

Today I found on Brand New that Ruby Tuesday decided to create a fresh visual identity for the well known international restaurant chain. The idea was to create a healthier and higher quality casual dining experience and has been applied across the board to menus, take-out bags, cups, napkins, uniforms, signage, ...

Toys R Us

Monday, November 5th, 2007

Few days ago I've discovered on Brand New that Toys R Us made some changes on their logo. In fact, I see a grow on the typo, few color changes and the letter "R" (let's say this is the major modification of the logo). I found a comment that "us" ...

Another Olympic logo

Monday, October 22nd, 2007

We have here the logo of the winter Olympic games in 2014. The Russian city of Sochi has been chosen to host the 2014 Games. The logo is clean, the blue, red and white symbolize the Russian flag and i believe the white star represents a snowflake. I've heard that the ...

Business Week new logo

Wednesday, October 17th, 2007

BusinessWeek magazine decided to renew the logo. So, they dropped off the old Serif and came back with a new condensed typo.

The new COMPAQ logo

Monday, October 8th, 2007

COMPAQ decided to redesign their company logo. In my opinion the old one was a better choice .

The brand new logo for WACOM

Monday, October 8th, 2007